When creating a mobile marketing strategy, you can do more than just hope for results from your mobile ads – you can create an effective brand presence that takes advantage of all the ways consumers use mobile technology.
Practical Mobile Marketing is set for 9 a.m. to noon on Thursday, July 26, in room 900 at the Cochise College Sierra Vista campus. In this three-hour workshop, you’ll discover how marketers are building close ties with on-the-go consumers as they surf, search, share and consume entertainment on their mobile devices.
Learn to:
- Optimize and validate your website for mobile devices
- Take advantage of mobile context, using Google+ and Google+ Local
- Take advantage of the new Google+ review system to get more and new repeat customers
- Create richer mobile experiences by adding video and interactivity (SMS text message marketing)
Advertising alone is not a complete mobile strategy. Your presenter, Gil Nelson from Mobile Marketing Blueprint, will teach you how to use every mobile opportunity to your advantage.
The cost to attend this class is $59 per person, which includes take-home materials and a continental breakfast. For more information or to register, contact Rachel Norton with the Cochise College Small Business Development Center at 515-5478 or nortonr@cochise.edu.
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